COMPARATIVE REVIEW OF USING EMOJIS IN RUSSIAN AND CHINESE NEW MEDIA

In the modern world, means of communication have changed dramatically. Mass media and various forms messaging significantly impacted content dissemination traditional linguistic messages containing symbols, leading to overall development research in this direction branches science. The emergence new is based on Internet technologies. regard, uniqueness culture explained by enrichment corresponding features culture, which has specific properties. As an integral element emojis represent a characteristic feature era. Emojis are visualization-based online symbols consisting signs, words, pictures, videos, other elements. rapid led becoming way expression, used daily users. This article briefly reviews emojis, collects certain information from about their use, studies facts origin emojis. It reveals similarities differences emoji usage Russian Chinese platforms. For study symbolic characteristics studied lingua-cultural perspective. shows that media's digital interactive capabilities influenced people's lifestyles interpersonal interactions, creating socio-linguistic institutions influencing cultural representations. everyday use users communities result technologies and, at same time, reflects influence globalization Western culture. Cultural between peoples, turn, manifest themselves difference user preferences lead formation peculiar trends